Ultrava needed a brand identity that felt powerful, forward thinking, and alive, standing out in an energy sector that often defaults to predictable visuals. The result is a clean geometric mark built from two interlocking U forms, simple but structurally confident, paired with a lowercase wordmark that balances strength with approachability. Deep teal, bold orange, and warm peach create a palette that feels energetic without being aggressive, echoing the Powering Tomorrow Today promise at the heart of the brand.